Undoubtedly, the crisis produced in social psychology has marked a before and after in the way they access knowledge in how to understand the "reality" and purpose study. However, although more is less, there are professionals on the one hand support this new line and others who criticize rather despite that understanding and knowledge of subjectivity and intersubjectivity has crossed the boundaries of academia to be inserted into market research companies and trends. These criticisms are grounded under any of the following cases:
- The "problem" of the generalization of the results.
- The social psychology to think that goes hand in hand with a set of methods that constitute the qualitative perspective, therefore more light and less stringent.
- interpretations, results and new content are more local and generalize context requires shared similar social actors.
- Etc., etc.., Etc.
