6 keys that small businesses should know about Social Media Marketing
Many small business owners are too busy to devote time to social media, or do not stop to really understand Facebook, or Twitter Forsquare, which decides to delegate these tools to trainees or specialists, which is not always best for the company.
There is nothing better for a small landowner who speak directly to their customers and the community all day. We must understand the environment and for this there is only one way to do it personally, as we will in turn, increases our understanding business and what others expect of us. So now we will know 6 aspects that small businesses should know and take into account when developing actions and strategies for Social Media.
The customer knows more. Social media has little to do with us, but it's all about the audience, clients or people we are trying to achieve. It teaches us to think about how our customers think. However, we may not know where or how to find them, and the answer to this is simple: ask.
This simple question may lead us to an interesting conversation and broaden our view of how can participate and add value. There must always be the expert in social media, but our customers will show us the path.
The Social Media is not necessarily free. Encourage us all to be able to create blogs, fan pages on Facebook or YouTube and Twitter accounts including, without having to pay anything. If we add that there is no expensive software and expensive media we need the equation leaves us perfectly. But what about the time, energy and effort required?
This is the cost we have in social media and not always valued. Is far from being totally free and we need it or yes, listen to the fans, or fans customers to create interesting content, as well as respond to them and encourage conversations.
Here is an error of many: we must not enter the network much there, but we must approach it slowly, assessing which ones can we really help. We must choose one or two that are important to our market, we determine our goals and define who will be responsible for carrying out these tasks all day.
not measure success by the number of followers. We can not ever compare with the big brands. Reaching the millions of fans of Starbucks, Coca Cola or Nike does not have to be our goal, just the opposite. Entering the numbers game will be trapped for life. The growth of our community is important, but we focus on how working with us fans, to promote discussions and keep up with them.
Yes, we all paying fans tempted to buy one of the many services we offer it, but if you think long term, it is important to have a community focused, dedicated and enthusiastic about our niche, regardless of the amount they are. Organic growth is that we must import.
Social Media is not equal to self-promotion. Another common mistake is self-promotion and publish content only our company. Not the road. We must consider two important points:
• We need to show the person behind the accounts in social networks, show that we are human
• We focus on our customers, not our company
learn from the experts. We should not pretend to reinvent the wheel, but we can follow the example of one of the many brands and companies that do things very well in social media. Let consumers for a moment and take note of what others are doing, what their strategy and how to exploit social networks.
Now we are not imitators since the efficiency would not be the same, apart from not being unethical. Each company has its niche and know your customers, so we can not think that everyone is going the same way. If something works for others, not necessarily work for us. Investigate our market and take example from others to have fresh ideas and to devise a strategy tailored to our needs and customers.
Get help without losing our identity. It is impossible to cover everything and more, to be an expert in everything. And hire employees to carry certain aspects of our business, we can also outsource social media, or hire someone to carry out those tasks. But beware, do not let it take control command must be ours.
Work closely is the key to taking control of the situation but delegating the task. This is good to avoid errors on the one hand, but also to continue to learn how our community and what they want, something that will grow our business and at certain times, we will evolve because that's what happens day to day with new technologies.
Source: PuroMarketing
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