Twitter is at the center of interest of companies in the aviation
Social networks are a great platform for communication and marketing. This has made companies and institutions in the aviation sector have signed up to this new system, given its potential. However, not enough to be on Facebook or Twitter. Social networks involve a change in the marketing concept to be internalized by the airlines. By John R. Coca.
ou seem that the use of social networking and communication through of them is a fad. The Leader Airlines magazine in its April issue, published a lengthy article in which it is argued that this is not true. In fact, social media are being widely used to improve customer relations.
companies of the United States of America, we are told in this magazine, are at the forefront in the use of such media, while Europe is aware of the promotional potential of them and has been on the train. Therefore, we can say without a doubt, that the phenomenon is spreading algebraically.
airlines still relying solely on traditional communications strategies, such as press releases and / or press conferences, are taking risks of lack of innovation and dynamism, but could lose a large market share. Still, the conventional marketing still has the greatest impact at present, although the situation is changing significantly. Prominent examples
aviation companies such as Malaysia Airlines, have signed on to this idea with great force as even allowed to make reservations, check-in and share information on Facebook through the platform MHbuddy. This brought him to Dr. Amin Khan, Executive Vice President of Business Strategy of the company, says that no other airline to offer its customers the ability to integrate your trip so deeply into Facebook and to allow their customers to check-in via Facebook.
Another example is American Airlines, which in April 2008, as reported by Flight Global, and TRAVELBAG had launched a Facebook application that allows users to make their travel plans and make public their experiences. The idea of \u200b\u200bthis platform is, essentially, to differentiate and segment passengers.
other hand, United Airlines in February 2010 offered special rates, which named as' tware "to his followers on Twitter. In Spain, in late 2010 and because of the problems caused by the abandonment of job by air traffic controllers, AENA @ aenainformacion launched to improve the relationship and communication with users. Need
unavoidable social trend towards increased global communication processes and sharing of information makes the marketing through social networks has become an option insurmountable. In fact, much of the airlines have a space on Facebook or similar sites, but, as we discussed above-Leader Airlines magazine is aware that this is not enough.
The need for differentiation and innovation means that companies have to be developing innovative marketing campaigns and different. This means that, predictably, the airlines have to have people specialized in communication and marketing in Telepolis.
But this is not the only challenge that companies in the airline industry will face. Social networks give us the opportunity to communicate and learn from the mistakes of others. Hence, the processes to see increased corporate transparency through the Network's communication this sense, individuals in general and consumers in particular have become much more powerful because they can cause a company to lose, or fails to win big money if the company disappoints them.
These new capabilities make the aviation sector will see quickly transformed into the commercial arena, thanks to this push for greater transparency. This has made the competition more visible and rates has also meant greater simplification and commercialization of products for airlines, regardless of distinctive quality. In fact, say in the magazine, the price has become the first criterion selection of travel, regardless of other factors. Selection
platform
Incorporating a social networking company implies that it should analyze well the different types of users of these to suit your interests or choose their business strategy. In this sense, it is no coincidence that many of the corporations and institutions linked to air navigation have selected Twitter as a reference platform to develop their commercial work or advice on-line.
This is because in the United States, users of Twitter are almost 40% persons in the age group 25 to 34 years. Instead, users Facebook are generally younger, and that 21% are still in high school and only 23% are in the age of 25 to 34 years.
However, the age factor is not the only component that companies should keep in mind. The ability of a particular network for corporations to do business has become a limiting factor in the viability of it.
Therefore, it seems that Twitter has been at the center of the interests of companies in the airline industry. First, and positively, by their potential relationship with the client, the marketing and sales capacity. Secondly, and negatively is also in the spotlight of the high capacity sector that this network has the time and control the problems magnify.
Source: Tendencias21.net
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