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According to The Wall Street Journal, social networking will be crucial in the various votes on the planet. They the example of Barack Obama, who transformed the way of campaigning. El Salvador should not be oblivious to this reality
K arl Rove, who served as the principal adviser to President George W. Bush from 2000 to 2007, predicted through The Wall Street Journal that the U.S. campaign in 2012, spend much less money to run TV spots and radio and increased use of the internet: to organize, persuade, motivate and raise funds.

Rove, White House, he oversaw the Offices of Strategic Initiatives, Political Affairs, Public Relations and Intergovernmental Affairs and was Deputy Chief of Staff for Policy, coordinating the process of White House policy.

was known as "The Architect" in the Bush campaigns and has worked for Republican candidates, nonpartisan causes and nonprofit groups. Its customers include more than 75 Republican U.S. Senate, Congress and gubernatorial candidates in 24 states and the Party Moderate Sweden.

other words, Rove is one of the most important political campaign consultants in the world, and put the ink on how to move the campaign in the U.S. and how the president Barack Obama has changed the way of doing politics in 2008 a reality still in its infancy in the Salvadoran political agenda.

"The trend toward Internet-centric campaign is being driven by changes in where people get information about elections. According to the Pew Research Center, in the last presidential race (in America), 26% said they received most of their election news through Internet, while 28% cited newspapers. In 2012, the web is likely to eclipse approaching newspapers and television as the main source of election news, "said Rove.

analyst broader than the Internet makes it more likely to be self-directed campaigns from the base. "protest movement, for example, would have been impossible to organize and coordinate without email and the web. Thus, campaign managers have to rely less on the activity at the headquarters and more on volunteers who work at their own pace and way to reach voters in their laptops, tablet PCs and smartphones. "

This effect, leading campaigns allow easier and less expensive to transmit information. Rove cites, for instance, the governor of New Jersey, Chris Christie. Christie's political campaign through YouTube has been viewed millions of times.

there is the fundraising. "A powerful, and some might say strident, the message can quickly generate lots of cash. The representative from Minnesota, Michele Bachmann raised $ 13.2 million in its latest campaign, largely through Internet resources."

But as Rove says, not everything that comes from this trend is good: Relying on the Internet for political information means that come to rely on sources that may not always be revised and edited with precision, and is also likely to be many more political organizations that arise quickly and then disappear once you decrease the intensity of the moment .

Source: El Salvador, by William Alfaro